A Complete Guide to Loose Mineral Powder Foundation

Mineral Powder Foundation, the first product that IDUN Minerals launched, is still one of our absolute bestsellers. A cult favourite as it has several benefits and a wide range of shades in order to suit all skin tones. Let's dive in!

What does the product do?

Mineral Powder Foundation is a loose powder foundation, with a creamy feel that melts into the skin and is suitable for all skin types. It has a highly pigmented formula that makes it easy to either apply a thin layer for a natural look, or build up to a medium or full coverage finish that lasts all day. It also contains a natural sunscreen with SPF 15.

The result is a silky, smooth and luminous complexion.

How do I apply the product?

The product has a sealable lid, so there won't be any spills or mess in your makeup bag or purse.

Open the lid and twist the seal to get the product out. Shake out some product in the lid. Use our Kabuki Brush or Pro Soft Kabuki Brush for best application. The denser the bristles, the more coverage you can build. Work the brush into the lid using circular motions to get product into the brush. Then apply to the skin in circular motions until you achieve your desired result.

Who can use the product?

Everyone! Mineral Powder Foundation is enriched with highly purified minerals and contains only 4 ingredients. The product is recommended by Asthma Allergy Nordic which makes it a perfect alternative for those with sensitive skin.

What shades are available and how do I choose a shade?

Mineral Powder Foundation is available in 22 shades from light to deep. The shades have a neutral, warm or cool undertone, so you can find your best match.

Start by looking at your veins on your wrist.

If you tan easily in the sun, you are usually a warm tone. If you burn easily in the sun, you are usually a cool tone. If you are in between, you are a neutral tone.

When choosing a colour, you want to match against your neck, so it blends with your face for the most natural result.

Under each shade on the product page, there is a foundation guide that you can easily use to navigate the shades. If you're still unsure, you can order 3 small samples to test different shades you think might be a good fit.

Why should I choose IDUN Minerals Mineral Powder Foundation?

The black packaging has previously been produced in Asia, but in order to minimize our carbon footprint, and increase recyclability, we are now moving production to Europe and designing the lid in a beautiful deep burgundy red as black plastic cannot be recycled. Same product, but updated, more sustainable packaging.

Both formula and packaging are now being produced in Europe.