Beauty Editorial

Tinted Moisturizer: The Makeup-Skincare Hybrid

With eight flexible shades ranging from light to deep, there's a perfect match for every skin tone. Whether you're looking to colour-correct, blur imperfections, or simply enhance your natural beau...

Unveiling the Soft Brown Trend: Mascara Vatn Volume 38°C

Discover the allure of brown mascara – a timeless classic in the ever-evolving world of beauty. Mascara Vatn Volume 38°C in soft brown offers subtle elegance for everyday sophisticatio...

Your Ultimate Guide on all Things SPF

The sun takes a bigger toll on our skin than we think. That's why it's important to apply sunscreen every day, especially now that the spring sun is coming out. Even when it's not sunny outside, it...

13 Years Old: A Conversation with Our CEO on our Anniversary Celebration!

My name is Caroline and I'm the CEO and partner of IDUN Minerals, I've been working with the company for the past 10 years and I have a background in Chemical Engineering. So I started with Produc...

What your lip look is missing: The Perfect Lipliner

Enhance your lip look with the precision of a lipliner, a simple step that can elevate your lipstick or lip gloss application. By defining the edges of your lips with crisp lines, a lipliner not o...

New Launch! How to Get The Trendy Milky Nail

Don't neglect your nails—try the trending Lip Gloss Nails for a clean, healthy look. Explore the milky effect trend with our new shades—Morganite, Lepidolite, and Rökkvarts—formulated with quality ...

The Trendy Monochrome Makeup Look

Discover the Hottest Trend of Spring 2024: Monochrome Makeup! We predict Spring 2024 will be all about applying the same product and colour to the eyes, cheeks and lips for a cohesive look. Whethe...

New Launch! Vegan Mascara Vatn Volume 38°C

The search for the perfect mascara is something many people struggle with. That struggle is finally over with our newly launched Mascara Vatn Volume 38°C. It gives lashes volume, length and separa...

Romantic Valentine's Day Makeup Inspiration

Whether you are looking for the perfect gift to celebrate your partner on Valentine's Day, your dearest friend on Galentine's Day or simply the perfect products to create a gorgeous date night...

Tips & Tricks When Buying Foundation

Before you start looking at shades of foundation you should start thinking about the result you want to achieve. Do you want full coverage or light coverage foundation? A formula that gives you a ...